The waving wheat sure looks sweet, especially when the graphics flow over the cab. The fleet, which runs 80 trailers and 60 tractors, has so far given one combination the full treatment with this highly appetizing design that visually ties truck and trailer together to display both the bakery's product line — sandwich buns — and the grain that is key to the wholesomeness of its goods.
According to Jay Brown, director of transportation, the graphics were created with several goals in mind: “to boost public awareness of the company, to enhance employee morale, and to address safety concerns.”
That the whole design so stunningly uses red instead of earth tones, typically associated with baked goods graphics, gives it the crowning touch that sets it far above run-of-the-mill trucks and earns it our Editor's Choice Award.
LOCATION: Zanesville, OH
DESIGNER: Endagraph, Export, PA
GRAPHICS SUPPLIER: Endagraph
MARKING MATERIALS: 3M 680 reflective, 180 non-reflective