Since its public launch in May, Uber Freight announced today that it will expand its freight-matching services into a number of new metros and corridors across the country. Uber Freight also noted the app has been updated to provide a more personalized experience for the trucker drivers who use it.
Eric Berdinis, product lead for Uber Freight, told Fleet Owner that since running a trial of the app since the end of 2016 and then the public launch in May, the business has grown about 10 times, and the company found that drivers wanted a more personalized experience as well as additional launch markets outside of Texas.
“Most of our loads in the app were Texas up until this point,” Berdinis explained. “We’ve been taking loads around the country as well to kind of feed out where our drivers like to drive, where their home base is, what routes they prefer.”
Based on that information, Uber Freight has expanded to California, Arizona, Chicago in the Midwest region, Georgia, South Carolina, and North Carolina.
“It made perfect sense because if you look at where all the carriers are in the country those areas make up about a quarter or a little more of those driver home bases, as well as where freight moves,” Berdinis noted. “So it’s kind of a natural extension from our density that we’re building in Texas to build in those areas with a goal that every time a driver opens up the app, there are lots of options for them to choose from.”
Since launching in Texas, Berdinis has found that drivers who sign up for Uber Freight come back more and more every month. He added that more and more drivers are now booking their loads only on Uber Freight to run their business.
